JAY Z Goes Gold



c/o Parlux Ltd.

Rapper, entrepreneur, music producer, and now the creator of a fragrance; JAY Z is taking over. Hot on the trails of the release of his album Magna Carta Holy Grail earlier this year, Jay Z is following many celebrities before him as he launches “GOLD JAY Z”, a fragrance for men, later this month.

The spicy and fruity cologne encapsulates the essence of JAY Z in a white bottle aptly emblazoned with gold letters. “He has a natural cool that people want a piece of. I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes,” says Ilias Ermenidis, the perfumer JAY Z collaborated with.

The fragrance launches early on November 20th at Barneys New York as part of their holiday charity collection with JAY Z. It will be available in department stores across the country starting the 29th and internationally early 2014. A 1 oz. bottle runs for $39 and a 3 oz. bottle costs $70.






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